With
the recent rise of many social media platforms, it is of no surprise that
social media addiction is fast becoming a problem. People with this problem
tend to have a compulsive urge to surf social media excessively, to the extent
that it affects their daily activities. According to an info graphic compiled
by Go-Globe in 2014, there were 2.03 billion active social media users
worldwide, which was a 28% global penetration. In Singapore, one of the most
wired places in the world, there was a 62% active social media penetration in
2014. This figure is more than double the global penetration. Focusing on
youths of ages 15 to 35, a study by Singapore Polytechnic (2013) has shown that
they spend at least 5 hours a day online on average. It is easy to see how this
amount of time can spiral out of control. Even more shocking is the fact that
many are unaware that they are even addicted. Currently, there are treatments
to help people kick their addiction to social media. However, prevention is
better than cure. To prevent social media addiction amongst youths, the root
cause must first be tackled, and this can be done by having the
Ministry of Communications and Information (MCI) and the Ministry of Education
(MOE) collaborating in educating the youths.
Addiction
to social media can be attributed to the release of dopamine, a chemical
neurotransmitter associated with motivation and reward response in the human
brain, whenever
a user receives and answers a notification.
(Franceschi-Bicchierai, 2012) However, this instant gratification comes with
more dire effects than expected for youths. It is affecting them in various
aspects of life. Since youths are still schooling, being addicted to social
media can negatively affect their grades. They may be so fixated on checking
for updates that their attention span decreases, making it hard to concentrate
on their work or during lessons. It is ironic that social media were created to
connect people more
easily, but instead, they have caused us to be socially isolated and, made us
lonelier than ever. Youths who are addicted to social media often have the
illusion that online interaction equates to companionship, when in actual fact,
it lacks the intimacy and friendship involved in the latter. Some even deem it
to be of greater importance than face-to-face interaction. These youths are
more prone to being obsessed with the virtual world, thereby straining their
familial ties and friendships. Self-esteem issues are also a concern for those
addicted. It was found that youths who spent more time online experienced more
frequent feelings of inadequacy due to constant comparison with their peers on
social media. (Guttmann, 2013).
The
Singaporean government has identified that social media addiction can be a
serious problem amongst youths. Currently, there are two counselling centres
available that help with all forms of digital addiction. They are the National
Addictions Management Services (NAMS) and TOUCH Community Services. Their
services range from helplines, counselling sessions and education campaigns.
The counselling sessions provided by NAMS seem to be very comprehensive. Not
only do they have a clinic that specialises in adolescents, they also have a
well-rounded team consisting of professional counsellors, psychiatrists,
psychologists, family therapists and medical social workers.
(NAMS, n.d.). The treatment starts with an
assessment of condition, which then is followed by individual counselling and
group therapy, and finally, family therapy. (NAMS, n.d.). Youths addicted to social media have
very high chances of recovery when exposed to such an extensive treatment. On
the other hand, TOUCH Community Services focus on awareness campaigns
pertaining to different education levels under their TOUCH Cyber Wellness. They
strive to encourage students to make “informed and responsible decisions in the
cyber space”. (TOUCH Cyber Wellness, n.d.). These campaigns are highly interactive and tailored to the needs of specific
age groups, making them effective in grabbing students’ attention.
Despite
these existing services, the main problem remains that youths do not even know
the symptoms of social media addiction well enough to realize that they need
such treatments. Other than those who are forced by their parents to go for
counselling, many youths that are in need of help are still oblivious as to how
social media addiction is affecting them. They deem their behaviour to be the
norm of their generation, since their peers seem to be doing the same as well. Even
though there are education programmes that are implemented in schools, such as
those by TOUCH Cyber Wellness, to create awareness among youths, their curricula
are mostly centered around problems like gaming addiction and cyberbullying
rather than social media addiction. This is why there needs to be a
collaboration between MCI and MOE to come up with a more versatile awareness
campaign that focuses on the traits and impacts of social media addiction so
that youths can better identify themselves and take charge of their treatment.
They can then recover from their addiction faster since they voluntarily went for counseling instead of being forced to do so.
In conclusion, social media addiction is an emerging problem
that impedes the growth of our youths.
It is a 21st Century issue that needs to be solved before it evolves
into something even more menacing, and the best way to do so would be by having
a cooperation between MCI and MOE to create awareness of the issue amongst
youths.
(892 words)
References
Franceschi-Bicchierai,L. (2012, November 3). How
is Facebook Addiction affecting our minds? [Infographic] Mashable. Retrieved from http://mashable.com/2012/11/03/facebook-addiction/
GO-Globe. (2014, December 26). Social media
addiction- Statistics and Trends. [Blog post]. Retrieved from
http://www.go-globe.com/blog/social-media-addiction/
Guttmann, G. (2013). How does social media affect
your life? [Blog post]. Retrieved from
http://singapore.angloinfo.com/information/lifestyle/articles/social-media-addiction/
ReLive - Clinic for Adolescents. (n.d.).
Retrieved from http://www.nams.sg/services/Pages/Clinic-for-Adolescents.aspx
Sim, F. (2013, January 11). S'pore youths
spending more time online: study. Yahoo! News. Retrieved
from https://sg.news.yahoo.com/s-pore-youths-spending-more-time-online--study-100333925.html
Statista. (2014). Active social media
penetration in Asian countries in October 2014 [Data file]. Retrieved
from
http://www.statista.com/statistics/255235/active-social-media-penetration-in-asian-countries/
Touch Community Services. (n.d.). TOUCH Cyber
Wellness. Retrieved from http://www.touch.org.sg/touch_cyber_wellness
TOUCH Cyber Wellness. (n.d.). Educate. Retrieved
from
http://www.planetcrush.org/programmes/educate.htm